01 Introduction
This Cookie Policy explains how the Wingman website at wingman-uk.com uses cookies, pixels and similar technologies, what information they collect, who receives it and how you can control them.
The website is operated by Nexus Equity Management Ltd, a company registered in England and Wales under company number 17130276, whose registered office is at 63 West Gate, Mansfield, England, NG18 1RR. In this policy, “Wingman”, “we”, “us” and “our” mean that company.
This policy covers the website only, including the early-access sign-up form and venue expressions of interest. The Wingman mobile app is not covered and will come with its own notices when it launches.
Read this policy alongside our Privacy Policy, which explains how we handle personal information more generally, including the lawful bases we rely on and your rights. See section 12.
What is active now and what is planned
Some technologies described here will only be added before launch. Wherever that applies, the text is marked Planned . Nothing marked as planned is running on the website today.
- Active now
- The cookie banner and the record of your choice (a cookie called wm_consent and the same record in browser storage). The website’s fonts and code libraries are served from the website itself, so no outside service delivers them. See section 4.
- Planned
- Website analytics, Meta Pixel, TikTok Pixel and any further advertising conversion tags. The sign-up forms use a hidden field and a limit on submissions per connection, which store nothing on your device.
02 What cookies and similar technologies are
Cookies are small text files that a website saves in your browser. They let the website, or another company, recognise your browser when it returns or when it moves between pages.
Similar technologies work in comparable ways. They include:
- local storage and session storage, which let a website save information in your browser;
- pixels and tags, small pieces of code that report what happens on a page, such as a visit or a completed sign-up, back to the company that provides them; and
- scripts from other companies, which run in your browser when a page loads and may set their own cookies or read information from your device.
In this policy, “cookies” includes all of these unless we say otherwise.
First-party and third-party cookies
First-party cookies are set by the website you are visiting, in this case the Wingman website. Third-party cookies are set by another company whose tool runs on the website, such as an advertising platform. Third parties decide how to use the information their cookies collect, under their own privacy policies.
Session and persistent cookies
Session cookies are deleted when you close your browser. Persistent cookies stay on your device until they expire or you delete them. The duration of each planned cookie will be shown in the table in section 7.
Cookies and personal information
Cookies and pixels can collect personal information even if you never create an account or give us your name. An identifier stored in your browser, your IP address and a record of the pages you view can be linked to you, particularly by advertising platforms that can match them to an account you hold with them. For this reason we treat information collected by these technologies as personal information and handle it in line with our Privacy Policy.
03 How Wingman uses them
UK law, under the Privacy and Electronic Communications Regulations (PECR), requires us to tell you clearly about any technology that stores information on your device or reads information from it, and usually to get your consent first. Limited exemptions apply, including technology that is strictly necessary to provide the website you have asked for and certain other uses that meet conditions set by law. We still ask for consent for all analytics and advertising technologies, including Meta Pixel and TikTok Pixel.
Where a cookie collects personal information, UK data protection law, including the UK GDPR and the Data Protection Act 2018, also applies. That is why both this policy and our Privacy Policy describe these technologies.
We group the technologies we use, or plan to use, into three categories:
| Category | What it does | Consent needed |
|---|---|---|
| Strictly necessary | Keeps the website working and secure, and remembers your cookie choices. | No. You will be told about them, but they cannot be switched off. |
| Analytics | Shows us how visitors use the website so that we can improve it. | Yes. Off unless you accept. |
| Advertising | Measures our adverts on Facebook, Instagram and TikTok and lets us show adverts to people who have visited. | Yes. Off unless you accept. |
UK law allows some limited low-risk uses, such as certain statistics used only to improve a website, to be made without consent provided visitors are told and can object. We do not rely on any such exception. We will ask for your consent before using analytics, as well as advertising technologies. If that changes, we will update this policy first.
A cookie banner does not on its own make tracking lawful. We will check that each tool actually stays switched off until you have given consent, and that it stops when you withdraw it.
04 Strictly necessary technologies
Strictly necessary technologies are those without which the website, or a feature you have asked to use, could not work. They do not need your consent, and we do not use them for analytics or advertising.
- Planned Cookie consent preferences. When you make a choice in the cookie banner, a cookie or similar record saves that choice so that we can respect it on later pages and later visits, and so that we do not ask you again every time.
- Website security. The sign-up forms protect themselves against automated or false sign-ups without any third-party tool: a hidden field that a person never sees, a minimum time to fill the form in, and a limit on how many submissions one connection can make. None of these sets a cookie or stores anything on your device. If a bot-protection service is added later, we will list it here first.
- Session management. The website has no user accounts or log-in, so it does not currently need session cookies. If a feature added later needs one, we will list it here.
- Essential functionality. The website does not currently store anything in your browser to make its pages work. Your browser may keep copies of fonts and images in its own cache to load pages faster. That cache is managed by your browser, not by us.
05 Analytics technologies
Planned We may add a website analytics tool to understand how people use the website. None is installed at present. If we add one, we will name it here and ask for your consent first, and it will help us measure:
- how many people visit, which pages they view and how long they stay;
- how visitors arrive, for example from a search engine, a social media post or an advert;
- how many visitors start and complete the early-access or venue sign-up form; and
- how quickly pages load and whether errors occur.
To do this, the analytics tool will use cookies or similar technologies containing an identifier for your browser, together with information about your device, browser, approximate location derived from your IP address, and your activity on the website. We will set out the tool’s settings, including how it handles IP addresses, what it shares with its provider and how long it keeps data, before it is switched on.
We use analytics results in combined form to improve the website. We do not use them to identify you.
06 Advertising and social media pixels
Planned We intend to advertise Wingman on Facebook, Instagram and TikTok and to measure those adverts using Meta Pixel and TikTok Pixel. These pixels will only load if you accept advertising cookies.
Meta Pixel
Meta Pixel is provided by Meta, which operates Facebook and Instagram. If you accept advertising cookies, it will help us:
- attribute visits and sign-ups to the Facebook or Instagram advert that led to them;
- track conversions, such as a completed early-access or venue sign-up;
- build retargeting audiences, so that we can show Wingman adverts on Facebook and Instagram to people who have visited the website; and
- measure advertising performance, so that we know which adverts work and can spend our budget sensibly.
TikTok Pixel
TikTok Pixel is provided by TikTok. If you accept advertising cookies, it will help us attribute visits and sign-ups to TikTok adverts, track conversions, build retargeting audiences on TikTok and measure campaign performance in the same ways.
What the pixels collect and who receives it
When active, each pixel sends information to its platform about your visit, which may include:
- identifiers stored in cookies on your device;
- the pages you view and the actions you take, such as starting or completing the sign-up form;
- if you arrived from one of their adverts, information identifying that advert or the click on it; and
- your IP address, browser, device and operating system.
Meta and TikTok may link this information to your Facebook, Instagram or TikTok account if you have one, and may use it under their own privacy policies, including to improve their advertising services. For the collection and transmission of this information through the pixels, we and each platform may be joint controllers. Once the platform has received the information, it decides how to use it as an independent controller.
Your email address is not covered by cookie consent
Accepting advertising cookies does not allow us to use your email address or other contact details for advertising. We will not upload email lists to Meta, TikTok or any other advertising platform, and we will not turn on pixel features that send contact details to them (sometimes called advanced or automatic matching), unless you have given separate, specific consent for that purpose, as explained in our Privacy Policy.
Managing advertising through your accounts
As well as using our cookie settings, you can control how Meta and TikTok use information for advertising through the advertising and privacy settings in your Facebook, Instagram and TikTok accounts.
07 Detailed cookie and technology table
The tables below list each technology, separated into those active now and those planned. Cookie names and durations for planned tools are not yet known. Once each tool is configured, and before it is switched on, we will list the actual details here.
Active now
| Technology | Provider | Purpose | Category | Information collected | Duration | Consent required |
|---|---|---|---|---|---|---|
| Cookie choice | Wingman | Remembers whether you accepted or rejected analytics and advertising cookies, so that we do not ask again, and gives your choices a random reference. | Strictly necessary | Your choices, the date, the policy version and a random reference. | Cookie wm_consent: 180 days. The same record in browser storage until you clear it. | No. It is needed to remember your choice. |
Planned
Planned None of these technologies is running yet.
| Technology | Provider | Purpose | Category | Information collected | Duration | Consent required |
|---|---|---|---|---|---|---|
| Consent preference cookie and matching browser-storage record: wm_consent | Wingman (built into the website; no outside consent tool is used) | Records your cookie choices. | Strictly necessary | Your choices, the date and time, the banner version, a random consent identifier. | 180 days, then the banner asks again. | No. |
| Sign-up form protection: none stored on your device | Wingman (built into the website; no outside tool is used) | Protects the sign-up form against automated misuse. | Strictly necessary | Nothing is stored on your device. The form has a hidden field and a minimum time; the forms service keeps your IP address in memory for about ten minutes to limit how many submissions one connection can make. | Not stored on your device. | No. |
| Analytics cookies: names to be listed before any is used | To be named before any is used | Measures visits, traffic sources, sign-up conversions and performance. | Analytics | Browser identifier, pages viewed, actions, device and browser details, approximate location. | To be stated before it is used | Yes. |
| Meta Pixel cookies: names to be listed before any is used | Meta | Advert attribution, conversion tracking, retargeting and measurement on Facebook and Instagram. | Advertising | Browser identifier, pages viewed, actions, advert click information, IP address, device and browser details. | To be stated before it is used | Yes. |
| TikTok Pixel cookies: names to be listed before any is used | TikTok | Advert attribution, conversion tracking, retargeting and measurement on TikTok. | Advertising | Browser identifier, pages viewed, actions, advert click information, IP address, device and browser details. | To be stated before it is used | Yes. |
| Other local or session storage: none at present | Not applicable | Not applicable | Not applicable | Nothing. The only item in your browser’s storage is the cookie-choice record described in the first row. | Not applicable | Not applicable |
Embedded media. The website does not currently embed videos, maps or social media posts from other services. If we add any, such as a video player, it may set its own cookies, and we will list it here and block it until you accept the relevant category.
08 Consent and managing your preferences
How the cookie banner will work
When you first visit the website, a banner explains the categories of cookies and gives you three options, presented with equal prominence:
- Accept all, which switches on analytics and advertising cookies;
- Reject non-essential, which keeps every non-essential cookie switched off; and
- Manage preferences, which lets you switch analytics and advertising on or off separately.
Accepting is not easier than rejecting. Every non-essential category starts switched off, and no option is pre-ticked. No analytics or advertising cookie is set, and no pixel loads, until you have made a choice that allows it. Closing or ignoring the banner does not count as consent.
Using the website without cookies
Rejecting analytics and advertising cookies will not stop you using the website, reading any page or joining the waitlist. Every feature of the website works without them.
Changing your mind
You can review or change your choices at any time through the “Cookie settings” link in the website footer, or the “Manage preferences” button on the banner, which appear on every page. Withdrawing consent stops the relevant tools collecting further information from that point and removes the cookies we control from your browser. Cookies set by Meta or TikTok may need to be deleted through your browser settings.
How we record your choice
We keep a record of each choice made in the banner: the categories accepted or rejected, the date and time, the version of the cookie policy shown, how the choice was made (accept, reject or custom) and a random identifier for your browser. It holds no name or email address. This lets us show that consent was given properly and respect your choice. Your browser remembers your choice for 180 days and then the banner asks again (it also asks again if this policy changes). We have not yet set a deadline for deleting this record; the Privacy Policy will state it once it is set.
Cookie consent and email consent are separate
Accepting cookies does not sign you up for emails from Wingman. Joining the waitlist does not mean you have accepted analytics or advertising cookies. Each choice is made, and can be withdrawn, separately.
Browser controls
Most browsers let you view, block and delete cookies and site data. Blocking all cookies may stop the website remembering your cookie choices, so the banner may appear again on each visit. Your browser’s help pages explain how to change these settings.
09 Third-party providers and international processing
The providers of the technologies described in this policy are listed in section 7. Any analytics provider we add will act on our behalf under a written contract; there is no outside consent tool. Meta and TikTok use the information they receive under their own terms, as explained in section 6.
Netlify, which delivers the website, is a United States company. If you accept advertising cookies once they are introduced, Meta and TikTok may also process information in the United States and other countries outside the United Kingdom where they or their group companies operate.
Where personal information is transferred outside the UK, we will rely on the safeguards described in section 8 of our Privacy Policy. Section 8 names the safeguard for each provider in use today (Netlify and Hostinger), and the location of our forms service. The safeguards for any analytics or advertising provider will be added there before it goes live. You can contact us for more information.
10 Changes to this policy
We will update this policy before adding, removing or changing any technology it describes, including when each planned technology goes live and when cookie names and durations are confirmed. The date at the top shows when it was last updated. If a change affects the choices you have made, we will ask you again through the cookie banner.
11 Contact us
If you have any questions about this policy or how we use cookies, please contact us.
- Company
- Nexus Equity Management Ltd
- hello@wingman-uk.com
- Post
- Nexus Equity Management Ltd, 63 West Gate, Mansfield, England, NG18 1RR
- Effective date
- 12 November 2026
- Last updated
- 12 November 2026
If you are unhappy with how we handle your information, you can complain to the Information Commissioner’s Office at ico.org.uk. Our Privacy Policy gives full details.
12 Our Privacy Policy
Our Privacy Policy explains who we are, what personal information we collect through the website and the sign-up form, why we use it, who we share it with, how long we keep it and your rights, including the right to access, correct and delete your information. You can read it at wingman-uk.com/privacy/.